21 July 2010

quality over quantity? or can i have both?

Last night, Rae (of Made By Rae) posted some very interesting thoughts about craft blogging. She discussed how much work it is to create something and blog about it, as opposed to non-craft bloggers that write about a certain topic, or post lists of other people's blog posts.

I was right there with her. You got it, sister! We work hard for our blogs! And we love it!

But then she started talking about blogging frequency, and thanked her readers for sticking with her even though she doesn't post every day.

And then, and then, I started reading some of the comments. A lot of them were saying that they don't like blogs with daily posts, because it's just too much. According to some commenters, the blogs sacrifice quality for quantity. Now, I totally understand this when you're talking about the big blog machines, like the Apartment Therapy blog collection (including Ohdeedoh, Kitchn, ReNest, etc.), that crank out 10 posts a day. I'm about ready to unsubscribe from those on my reader. But what about the hard working, individual, small bloggers (like, oh, me) that put out one daily post. Is that also too much? Am I sacrificing quality for quantity?

Let me back up a minute. When I started blogging, I had every intention to sell ad space and make this baby work for me. In order to make that work, I did my research and knew I needed to start by bringing in lots of people. Traffic. More traffic = more clicks = more money. Yeah, baby. So I researched how to bring in said traffic, and rule #1 on everything I found was Daily. Quality. Posts. Daily quality posts became my goal.

I took pictures of everything. I took pictures of the crafts I made. I took pictures of the muffins I made. I took pictures of that awesome dinner that I totally freestyled. I took pictures of my garden growing and games I play with my kids. But I tried my hardest to make sure these things were quality, of interest to others, and not just fluff. And you know what? Along the way, I decided it was fun. I found I absolutely loved sharing ideas with you guys. Once in a while, someone would comment in response and I would be giddy with excitement that someone other than my parents was reading. And soon, I began to see ads on blogs as cheesy, greedy, and put my concentration into creating more things to share with you. But all these crafts, recipes, ideas you see on my blog are things I would be doing anyway. Nothing is fabricated solely for the purpose of blogging.

Are you still there? This is getting long. Sorry.

I've been thinking for a while that I should slow down. Daily blog posts really cut into my day, eating more and more minutes away from time I should be spending with my kids or my husband. And even though I enjoy this blog immensely, I want to make sure I keep my priorities in check.

So for now, I'm going to try not to post every day. It's going to be hard, believe me. It's part of my daily routine. Tomorrow, instead of blogging, I'm going to play a game with my kids. Make brownies. Blow bubbles. I'm going to try really hard not to worry that you'll all leave, annoyed with my lack of posting. (I've been significantly less annoyed with infrequent bloggers now that I use Google Reader. Now their posts are like pleasant surprises, instead of visiting their blog each day to find no new posts.)

I'll still be around, trust me. I have too many things lined up that I'm excited to share with you. But maybe it'll be 3 or 4 posts a week instead of five. We'll see.

If you're still reading way down here, thank you. I love that you listen to me ramble.

I'm done now. Carry on.

18 comments:

Mother★Lode said...

i'm appreciating this dialogue in blogging circles - thank you for your contribution - surely something to think on!

daisy janie said...

Great, thought-provoking post! I love your blog for the daily inspiration - but your posts are so well done that they'll be worth the wait! I tried putting myself on a schedule, posting certain types of posts on certain days of the week...but it never stuck. Still trying to figure it out! Keep up the happiness making!

Mrs. Potts said...

Love this post. I recently changed the entire direction of my blog, and in so doing, the frequency of my posts. I was one of those "post lists of other people's blog posts" bloggers but now I am trying to only blog about things that I have done myself. Now I only blog a few times a week but the content is obviously more authentic and original.

Marisa said...

Thanks for your comments, ladies. I'm really enjoying this discussion across the blogosphere!

abby @ tales and trials said...

Personally I like it when bloggers only post a few times a week. Most of the craft blogs I read only post 2-3 times per week. It's like a nice surprise when I see their post show up in Reader. I actually read very few blogs where posting is done each and every day. Yours might be the only one with one or two people who post about 3-4 times per week. My most favorite blogger only posts once a week or every ten days or so. Her posts are like liquid gold and I LOVE it when they show up in my reader.

I don't like to subscribe to design sponge-esque blogs that post multiple times a day. Who has time to read all that? I have them bookmarked and I check in on my favorite blogs every once in a while when I feel like it.

I have thought about setting up some sort of blogging schedule for myself {example:m/w/f} but then I was afraid I would feel pressured to keep that up even If I didn't really have anything worthy to write or the time to write it. Since I have no sponsors or ads on my blog I would rather just keep things simple for now and just post when I feel like it. I think blogging should be fun and not stressful. Posting really frequently sounds a bit stressful to me and if I am posting that much then it would mean I am probably neglecting other things {my family, housework, exercising,etc}

This is just me thinking out loud.......

Cathy said...

Do what you do. I like it.

Stacy of KSW said...

HI Marissa, let me start off by saying this is my first visit to your blog and I have only read this one post ... BUT I still felt the need to throw in my two cents :) Daily posts are definitely not a deterrent from folks reading your blog but as the blogging world grows they aren't required either. I have over 126 blogs in my reader - blogs I love, blogs of friends, blogs of folks that inspire me and I'd be lying if I told you read them all daily. In fact, my reader stays between 500-1000 unread posts. I WORK hard to keep it around 500 but if I don;t get to check it for a day or two its out of control and I spend my whole week trying to tame it.

If you are someone's favorite blog they will be sure to keep up to date on all of your posts but I oubt there are many of us in the blogging community who have time to read anyone on a daily basis. Three to four times a week is still consistent enough to keep your followers busy while giving yourself a bit of your life back.

I've been trying to master 3-4 posts myself ... don't look at me I'm not much of an example for you ... I may do 4 or 5 posts one week and only one the next. But I blog when I can and my readers understand. Sure, maybe I would have more followers if I was more consistent but the readers I do have are every bit as busy as I am and don't seem to mind at all.

house 09 said...

love all the discussion. its such a hard subject because it goes a lot with different tastes and different types of readers. for craft bloggers I think that quality definitely tops quantity and it's more special to see something new and creative being shared randomly. I recently set up a weekly schedule of posts subjects. I don't feel obligated to post every day but enjoy organizing my ideas into series.

Marisa said...

Oh, I love your new weekly posting schedule! I wish I could be so organized. :)

RootsAndWingsCo said...

This is where many of us have been! At different time more blogging is fine, then things change and we have to reassess. This summer I've spent GOBS of time with my kids. I've had lots of projects, but none that I spent the time to turn into a post. And do you know what? I'm fine with that. I'm sure once school starts I'll have regular posts again, but for now I just LOVE having my kids home for summer. I don't want to waste that time on the computer! Do what works for you.
Rebecca@RootsAndWingsCo

Marie {Make and Takes} said...

Love love love this! True true true.

I'm headed over to read Rae's post too!

Ashlee @ I'm Topsy Turvy said...

I have good weeks and bad weeks. Sometimes daily, sometimes weekly and sometimes even less! When I was trying hard to post every day it started to become less relaxed and fun. I'm happier now that I cut back to just when I feel the urge! I'm sure everyone will stick with you~ Great post!

Froggietalks said...

This is an interesting subject. I just started blogging a few months ago, and I blog when I can... sometimes it's several times a week, other times, it's once every week or ten days. I tend to blog only my craft stuff, nothing else, so depending on how much I've created will determine how much I blog. Since I'm new at this, I don't have a lot of followers, but that's fine. I enjoy sharing what I've created, and that's what the blog is for. Do what is most comfortable for you, and DO NOT sacrifice time with your kids or hubby to blog. It's time you'll never have again with them.

Cook Clean Craft said...

It's a tough question of how to find balance. I've decided to go with one post each on cooking, cleaning and crafting each week (as much as possible), and a link love post on the weekend. But if I have something I really want to share, then I'll sneak an extra post in. It's feels like a nice balance to me (and with a new bub on the way, it actually allows me to hold off some project posts for when things get crazy around here!).

To be honest, I don't really notice how often people post, as like you, I use a feed reader. I only notice how good the content is. It's funny when I see a post of "Sorry I haven't been around for a while!" - generally, I haven't noticed! So blog at a frequency where you're happy with the content!

Marisa said...

Ladies, I am loving this conversation. You all are giving me so much to think about. Thank you!

Petit Elefant said...

I agree, I agree!

this week for dinner - jane maynard said...

I am SO glad you are going to try to NOT post every day! even when you love it, I definitely think you don't need to. I'm finding more and more people DO say that daily posts is too much to keep up with....although, doing them is certainly not a bad thing! but anyway, I'm rambling, I think you'll like your new approach! :)

J I L L A I R E said...

Ironically, the last time I looked at your blog was the post right BEFORE this one. As I was catching up tonight, I wasn't looking at dates and have no idea how frequent they were. I think 3-4 times a week is a good number.

And, for the record, you have not sacrificed quality. It's all good. I love knowing you outside the blogosphere, too. : )

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